In-house may have a silver lining for agencies: Insights from the Digiday Media Buying Summit

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These are difficult times for agencies. They are dealing with a raft of business model challenges and new competition from consultancies — and their own clients taking more of their marketing functions in-house. On top of that, agency staffers say they’re increasingly overworked and underpaid, and many are looking for roles at clients, consultancies and technology firms instead.

Agency executives gathered in Nashville on Feb. 20 – 22 to discuss these issues and more. Here’s what attendees learned:

This article is behind the Digiday+ paywall.

The post In-house may have a silver lining for agencies: Insights from the Digiday Media Buying Summit appeared first on Digiday.


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