Target to host first NewFronts, promising a 'spectacular' event

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Mickey Mouse is out but Bullseye is in. Target will be presenting at IAB's Digital Content NewFronts for the first time this year on May 2, a spokesman for the Minneapolis-based retail chain confirmed on Friday.

Target plans to make a "big" announcement at the NewFronts, according to an invite sent out to agencies and obtained by Ad Age. It goes on to say the event will be "spectacular."

A Target spokesman declined to share details about the May event. Target's participation comes days after Walt Disney announced it was pulling out of its April 30 NewFronts presentation. Instead, after acquiring 21st Century Fox assets, the entertainment giant will host an upfront show on May 14.

Continue reading at AdAge.com



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