NewFronts Day 2: snakes, brand safety and Conde Nast takes Hudson Yards

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After Day 1 of the NewFronts, we are already left asking, Why do many of these presentations still exist? Overall, the kick-off to the week-long event resulted in little buzz and few wow moments. Many of the so-called announcements made across Manhattan, from the TimesCenter to the PlayStation Theater, felt forced and created just to have a reason to get up on stage and remind advertisers that they exist.

Hopefully Day 2, which includes pitches from Studio71, Condé Nast and Verizon Media, will have some more meat. As with our Day 1 live-blog, today’s series of dispatches come to you from Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane.

3:15 p.m. ET Our YouTube is safe

Condé Nast's Chief Marketing Officer Pam Drucker Mann talks up Condé’s partnership with YouTube. “I know buying YouTube can sometimes be a little tricky," she says, but Condé Nast is a different sort of YouTube publisher, she insists, because it creates and controls all of its own content to be brand-safe. —J.P. 

2:45 p.m. ET Condé Nast makes big declaration

The sign (below) seen upon entering Mercado Little Spain at Hudson Yards, where the publishing giant is hosting its NewFront presentation. Very different from the $60 million penthouse it rented out last year. —J.P.

1:15 p.m. ET Snake on a head

Studio71’s hoopla included a man with a python wrapped around his head. 

1:00 p.m. ET Safety first

Studio71 emphasized brand safety at its presentation, focusing on its new-and-improved tool Context, which will monitor comments and links and remove unsavory content. —J.P.



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