Silk road: Hermès’ Carré Club journeys to Paris

-

Few things carry as much sentimental value for the French as an Hermès Carré. The maison’s signature silk scarf – created in 1937 and baptised ‘Carré’ for its recognisable square shape – is a staple in many young women’s lives, often passed from mother to daughter, still in its original orange box, or given as a milestone birthday gift. It’s cherished as much by bourgeoises from the 16è arrondissement who wrap it around their necks as by headscarved bohemians. So much so, in fact, that the mere mention of a Carré is enough. No need to even say Hermès. 

So it was high time – after a world tour taking on New York, Milan, Toronto, Singapore and Los Angeles – for the brand’s Carré Club to arrive in its home city of Paris with a brand new format. Until 8 December, a spacious pop up exhibition situated at the Carreau du Temple, in the heart of the Marais, celebrates the design of the iconic accessory. Conceived as an interactive installation, it includes several separate areas, each one featuring a different experience. At the centre of it all is the Carré Studio, where visitors can meet the artists behind the scarf’s motifs – including the likes of Alice Shirley, Cyrille Diatkine, Gianpaolo Pagni, Octave Marsal, Théo de Gueltzl, Jean-Simon Roch, Ugo Gattoni, Virginie Jamin and Jan Bajtlik – and watch them at work. 

An artist creates a Hermes Carre scarf at its Carre Club exhibition in Paris

Photography: Christophe Coenen 

Central to Hermès, the Carré’s history is explored in inventive ways that don’t align with traditional exhibition installations, but rather a series of talks (on 30 November and December 1, 3 and 7) and Carré Stories, a section of the show, where visitors can pick up a classic telephone to listen to the tales and secrets of the Carré’s history. 

Among the rest of the activities is the Carré Park, where skaters show off their skills on the ramp three times a day; the Carré Cut, where visitors can learn the very French art of knotting a scarf in dozens of different ways; Carrémania, the perfect place to discover capsule collections and limited edition scarves; and the Carré-OK, a miniature soundproofed karaoke studio to sing along to Brigitte Bardot’s unforgettable chansons. Guests can relax at the Pimpin Café, where a range of organic home-made pastries, drinks and signature cocktails go hand in hand with live concerts and DJ sets in the evenings. On a pre-holiday French break, Hermes’ activation feels as Parisian as a walk across the Jardin du Luxembourg or a visit to the Musée des Arts Décoratifs. Très bien! §



from CommaFeed - Real Time Trends Network https://ift.tt/34vJSMI
via IFTTT

Comments

Post a Comment

Popular posts from this blog

Takeaways from the outcry over Dior’s Johnny Depp perfume ad: Tuesday Wake-Up Call

-
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can sign up to get an audio version of this briefing on your Alexa device. Dior pulls a perfume ad starring Johnny Depp Yet another luxury brand just had to backtrack after a culturally insensitive move. Dior on Friday pulled an ad for its “Sauvage” perfume, as Business of Fashion reports ; the spot starred Johnny Depp playing guitar in the desert while a Native American dancer, Canku One Star, performed in traditional dress. The company portrayed the spot as “an authentic journey deep into the Native American soul.” But the brand was quickly accused of cultural appropriation. Critics seemed most troubled by the juxtaposition of Native American imagery with the word "Sauvage"—which means “wild” in French, but which also evokes the history of labeling indigenous groups as “savages.”  LVMH-owned Parfums Christian Dior had apparently tried to proceed cautiously. It coo
Read more

When the coronavirus infodemic strikes

-
Image
Social media sites are stepping up their efforts in the war against misinformation… specifically, the coronavirus/COVID-19 infodemic . There’s a seemingly endless stream of potentially dangerous misinformation flying around online related to the COVID-19 pandemic, and that could have fatal results. It’s boomtown in fake-news land riding high on the wave of people being left with their tech devices 24/7. I myself regularly see everything posted online from “hand gel is an immunizer” (nope) and “children can’t be affected” (not true) to “UK rules mean domestic abuse survivors have to stay with their abusive spouse” (absolutely not true at all and hugely dangerous to claim).  We even have engineers being spat on thanks to 5G conspiracy theories potentially resulting in transmission of coronavirus . Turns out a global pandemic is a lightning rod for pushing people to conspiracy theories galore, to the extent that some folks have to go hunting for guides to wean their family members a
Read more

Patch, Or Your Solid State Drives Roll Over And Die

-
Image
Expiration dates for computer drives? That’s what a line of HP solid-state drives are facing as the variable for their uptime counter is running out. When it does, the drive “expires” and, well, no more data storage for you! There are a series of stages in the evolution of a software developer as they master their art, and one of those stages comes in understanding that while they may have a handle on the abstracted world presented by their development environment they perhaps haven’t considered the moments in which the real computer that lives behind it intrudes. Think of the first time you saw an SQL injection attack on a website, for example, or the moment you realised that a variable type is linked to the physical constraints of the number of memory locations it has reserved for it. So people who write software surround themselves with an armoury of things they watch out for as they code, and thus endeavour to produce software less likely to break. Firmly in that arena is the size
Read more