How publishers can program ad technology to handle restricted data

-

Consent management platforms and contextual advertising can help brands stay connected to consumers.



from CommaFeed - Real Time Trends Network https://ift.tt/2tfSxVS
via IFTTT

Comments

Post a Comment

Popular posts from this blog

Takeaways from the outcry over Dior’s Johnny Depp perfume ad: Tuesday Wake-Up Call

-
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can sign up to get an audio version of this briefing on your Alexa device. Dior pulls a perfume ad starring Johnny Depp Yet another luxury brand just had to backtrack after a culturally insensitive move. Dior on Friday pulled an ad for its “Sauvage” perfume, as Business of Fashion reports ; the spot starred Johnny Depp playing guitar in the desert while a Native American dancer, Canku One Star, performed in traditional dress. The company portrayed the spot as “an authentic journey deep into the Native American soul.” But the brand was quickly accused of cultural appropriation. Critics seemed most troubled by the juxtaposition of Native American imagery with the word "Sauvage"—which means “wild” in French, but which also evokes the history of labeling indigenous groups as “savages.”  LVMH-owned Parfums Christian Dior had apparently tried to proceed cautiously. It coo
Read more

When the coronavirus infodemic strikes

-
Image
Social media sites are stepping up their efforts in the war against misinformation… specifically, the coronavirus/COVID-19 infodemic . There’s a seemingly endless stream of potentially dangerous misinformation flying around online related to the COVID-19 pandemic, and that could have fatal results. It’s boomtown in fake-news land riding high on the wave of people being left with their tech devices 24/7. I myself regularly see everything posted online from “hand gel is an immunizer” (nope) and “children can’t be affected” (not true) to “UK rules mean domestic abuse survivors have to stay with their abusive spouse” (absolutely not true at all and hugely dangerous to claim).  We even have engineers being spat on thanks to 5G conspiracy theories potentially resulting in transmission of coronavirus . Turns out a global pandemic is a lightning rod for pushing people to conspiracy theories galore, to the extent that some folks have to go hunting for guides to wean their family members a
Read more

Taurus Project stealer now spreading via malvertising campaign

-
Image
For the past several months, Taurus Project—a relatively new stealer that appeared in the spring of 2020 —has been distributed via malspam campaigns targeting users in the United States . The macro-laced documents spawn a PowerShell script that invokes certutil to run an autoit script ultimately responsible for downloading the Taurus binary. Taurus was originally built as a fork by the developer behind Predator the thief . It boasts many of the same capabilities as Predator the thief, namely the ability to steal credentials from browsers, FTP, VPN, and email clients as well as cryptocurrency wallets. Starting in late August, we began noticing large malvertising campaigns , including, in particular, one campaign that we dubbed Malsmoke that distributes Smoke Loader. During the past few days we observed a new infection pushing the Taurus stealer. Campaign scope Like the other malvertising campaigns we covered, this latest one is also targeting visitors to adult sites. Victims are mos
Read more