Bloomberg, Trump unveil Super Bowl spots and DDB splits with Capital One: Friday Wake-Up Call

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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.

Bloomberg calls an audible
Both Michael Bloomberg and President Donald Trump released Super Bowl commercials yesterday and Mayor Mike surprised ad and political watchers who expected him to go after the current commander in chief. The former New York mayor’s 60-second ad instead turns his time over to a woman whose young son’s life was ended by gunshot. In the spot, she says that Bloomberg “heard mothers crying” and with his candidacy they now have “a dog in the fight” against gun violence. Trump, on the other hand, goes full-on flag-waving with stats about how the economy has improved and employment for African-Americans and Hispanics risen since he took office. Maintaining that the country has grown “stronger, safer and more prosperous” under his tenure, the Trump ad states that “America demanded change, and change is what we got.”

What's in their wallet now?
Omnicom Group's DDB yesterday announced internally that it is no longer working for Capital One, reports Lindsay Rittenhouse. DDB first won Capital One's U.S. creative business in 2004, taking the account from Interpublic Group of Cos.' McCann. Capital One also handed its U.K. account to DDB London, from McCann, in 2005. In December 2018, DDB then lost the U.K. business to Mother. The U.S. business has been handled out of DDB's Chicago office.

Masters of their domain
Goodby, Silverstein & Partners founders Rich Silverstein and Jeff Goodby, whose agency has no fewer than four brands in the Big Game, dropped by the Ad Age Ad Lib podcast this week. “At one time I didn’t believe in Super Bowl advertising,” confesses Silverstein. “I thought it was too expensive for what you’ve got. Now I’ve totally changed my mind. The afterlife of a Super Bowl ad is amazing.” The pair, who is also teaching a MasterClass in advertising, chatted with yours truly about everything from what not to do in a high-stakes spot to the perils of playing it too safe. Goodby says that he has at times argued for scripts that pushed the boundaries, telling clients, “‘It’s tasteless, but it’s hilarious.’” And speaking of hilarious, here's a video of Goodby in his Birkenstocks dancing like Lil Nas X in the shop’s Doritos Super Bowl spot. You're welcome. 

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