Marketers react to coronavirus and ad vets stump for Bloomberg: Thursday Wake-Up Call

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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.

Businesses react to coronavirus

As fears of coronavirus contagion spread, marketers that do business in China are taking extraordinary steps. A growing number of airlines, including American, United, British Airways, Air Asia, Cathay Pacific, Lufthansa and Finnair are curtailing flights to China, according to CNN, and Starbucks is closing half its stores in China, writes NPR. McDonald’s and Yum Brands have also shuttered some stores as the virus spreads. Vice, meanwhile, reports that “a disturbing number of people” seem to believe the virus is related to Corona beer.

They like Mike

Some big-name creatives are rallying around the Mike Bloomberg presidential campaign, writes Lindsay Rittenhouse, including Goodby Silverstein & Partners co-founder Jeff Goodby; BarrettSF founder Jamie Barrett; and former GroupM North American CEO Tim Castree, who are offering their services independently from their agencies on the presidential campaign. Agency execs who have taken a sabbatical or left their agency jobs to work directly for Team Bloomberg, reports Rittenhouse, are Tim Nolan, executive creative director at The Internet; Mike Zuckerman, creative director at VaynerMedia; Spencer MacDonald, media strategist at Edelman; and Chris McMurtrey, VP creative director at McCann Worldgroup. Politico has reported that Assembly is Bloomberg’s media agency.

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