Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can sign up to get an audio version of this briefing on your Alexa device. Dior pulls a perfume ad starring Johnny Depp Yet another luxury brand just had to backtrack after a culturally insensitive move. Dior on Friday pulled an ad for its “Sauvage” perfume, as Business of Fashion reports ; the spot starred Johnny Depp playing guitar in the desert while a Native American dancer, Canku One Star, performed in traditional dress. The company portrayed the spot as “an authentic journey deep into the Native American soul.” But the brand was quickly accused of cultural appropriation. Critics seemed most troubled by the juxtaposition of Native American imagery with the word "Sauvage"—which means “wild” in French, but which also evokes the history of labeling indigenous groups as “savages.” LVMH-owned Parfums Christian Dior had apparently tried to proceed cautiously. It coo
Social media sites are stepping up their efforts in the war against misinformation… specifically, the coronavirus/COVID-19 infodemic . There’s a seemingly endless stream of potentially dangerous misinformation flying around online related to the COVID-19 pandemic, and that could have fatal results. It’s boomtown in fake-news land riding high on the wave of people being left with their tech devices 24/7. I myself regularly see everything posted online from “hand gel is an immunizer” (nope) and “children can’t be affected” (not true) to “UK rules mean domestic abuse survivors have to stay with their abusive spouse” (absolutely not true at all and hugely dangerous to claim). We even have engineers being spat on thanks to 5G conspiracy theories potentially resulting in transmission of coronavirus . Turns out a global pandemic is a lightning rod for pushing people to conspiracy theories galore, to the extent that some folks have to go hunting for guides to wean their family members a
Desde el comienzo del desconfinamiento, y con la llegada de la fase dos de la desescalada, las tiendas y negocios de nuestro país han ido reactivando poco a poco la economía española. Uno de los grandes retos de esta desescalada ha sido encontrar nuevas formas de acercar los productos a los clientes evitando el contacto físico y manteniendo las distancias de seguridad dentro de las tiendas y restaurantes. Figura 1: Cómo obtener un Token OAuth con el QR Code del menú del bar y que te controle el Sappo Una de las técnicas más utilizadas ha sido la implementación de cartas o catálogos digitales, a los que podemos acceder utilizando la función de lectura de Códigos QR implementada en la mayoría de smartphones actuales o a través de una aplicación de la App Store . Aunque es una brillante idea para evitar el contacto y para garantizar la seguridad física de los clientes, puede suponer un gran riesgo para la ciberseguridad, como vamos a ver hoy. En la mayoría de establec
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