Google is adding new promotional formats to online search, YouTube and its increasingly popular Discover service. The features, unveiled at a conference on Tuesday, could ease investor concern that the internet giant is running out of new places to run ads. Alphabet Inc.’s Google dominates online advertising, raking in $116 billion in sales last year. But an unusual slowdown last quarter dented its stock. Some of the worry is that Amazon.com Inc. and Facebook Inc.’s Instagram service are becoming the go-to spots for marketers hunting for online shoppers. Google’s response is to provide more ways for retailers to spend, and more ways for shoppers to buy. The company said Tuesday it will soon offer targeted ads for retail products on Gmail, Google Images, the YouTube mobile app and its voice-based digital assistant, among other services. The company will also start serving ads on its personalized news feed—a revamped version of search called Discover. In September, Google said 800 mi...
Comments
Post a Comment